[Urgent] Digital Marketing Specialist - Financial Industry

• Ensure clear business objectives has been set for the activation, translate to media objectives depending on the addressed stage of the performance funnel and media mix

• Monitor daily and measure performance against KPIs (e.g. impressions, CPM, viewability, video completion rate, CTR, CPC, cost per action, Reach, etc.), analyzing and interpreting the data

• Monitor daily and measure content performance against KPIs (Conversion %, Bounce rates, Click throughs etc) - analyzing and interpreting the data, tracking performance and reviewing the content campaign’s impact on traffic and conversion metrics

• Conduct usability and A/B tests to evaluate content effectiveness making recommendations to optimize assets based on results.

• Campaign Analysis, including the analysis of the media cost, creative content, audience segments, post click experience, device performance metrics. Include a comparison between the forecast campaign metrics & KPIs and the actual results

• Other tasks assigned by Director/Marketing Manager

Mức lương: thỏa thuận

Thưởng hàng tháng nếu làm tốt

BHXH, BHYT theo quy định pháp luật

Hỗ trợ ăn trưa

Làm việc trong môi trường năng động, có cơ hội thăng tiến

Được đào tạo, nâng cao kiến thức, tay nghề

Tham gia du lịch, nghỉ mát, hoạt động thiện nguyện, team building hàng năm do công ty tổ chức

• Graduated from colleges and above related to Marketing, Digital Marketing;

• Have experience of digital marketing in Banking and Financial Industry is a plus

• Good at English (all 4 skills)

• Minimum 2 years’ experience in the digital environment, with extensive experience in creating, evaluating and measuring media campaigns

• Have a proven track record in analytical and quantitative skills, with the ability to use data and analytics to understand and improve performance

• Deep expertise in all relevant tools and platforms & technology required to excel in the role, such as Google Analytics, Google Trends and other available digital instruments

• Have experience with A/B testing, audience segmentation and targeting

• Solid understanding of marketing principles. Understanding how differ media channels work in synergy in media mix to build an integrated communication

• Ability to operate efficiently and make accurate decisions under speed pressure

• Analytical skills and attention to details

• High level of agility, flexible and initiative, with a CanDo attitude.

• Good communicative skills, positive and friendly.

- Đơn xin việc.
- Sơ yếu lý lịch.
- Hộ khẩu, chứng minh nhân dân và giấy khám sức khỏe.
- Các bằng cấp có liên quan.